Yame Tea Gives its Image a Boost

Hello, friends!

We’ve been so busy filling orders and shipping our magical tea products to boost your energy and help you get healthy, we’re just now getting a chance to give you a quick update on some of the exciting new things that have been happening at Yame Tea in recent months.

More Tea for Thought
You spoke, we listened! You’ll be hearing from us a lot more often now. We’ve consolidated our Facebook pages and are planning to deliver updates, recipes and helpful information for our tea-happy audience on a more regular basis. We’ll also be sending out newsletters with featured stories and specially-selected content.
50% off Powder Green Tea
Speaking of our newsletter, for the next two weeks we’re offering our most popular product, “Powder Green Tea in Tea Packets,” for 50% off! Click here to sign up for our newsletter and get your coupon now.
New Products
Have we told you about B-Zingerz yet? It’s part of our new on-the-go boosters line, combining the awesome power of honey and matcha podwer and delivering in mobile form for our busy customers. Check them out here.
A Better Shopping Experience
Not only did we add some new products and make our classic products even better, our new mobile-friendly online store is better than ever!

That’s it in a nutshell! We’re happy to have you as our customers and we’re looking forward to talking tea with you soon.

Japan Earthquakes and Yame Tea

This is just a quick update to let you know that with the recent earthquake in Japan, the Hoshino Tea Gardens have not been affected. Production carries on as normal — and we still have lots of product in stock! Check out our selection of available teas here.

To make a donation to the Red Cross Japan Earthquake/Asia-Pacific Tsunami fund, click here: http://www.redcross.ca/helpnow/

The Magic of Green Tea

Green tea offers so many health benefits that it seems almost magical, but these properties all come down to the chemical constituents of the tea leaf. Green tea from the Camellia sinensis plant are rich in polyphenols accur in all plant foods and play a large role in the beneficial health effects of fruit and vegetables. Polyphnols found in Green tea include flavanols, flavandiols, flavonoids, anthocyanins and phenolic acids. Most of the polyphenols are flavonols, commonly known as catechins. One of the catechins that has been extensively researched is epigallocatechingallate (EGCG), revealing its potent antioxidant, anti-tumour and antimutagenic activities. The antioxidant activity is at least 100 times greater than that of vitamin C and 25 times more effective than that of vitamin E at protecting cells and DNA from damage. Many studies indicate EGCG decreases “bad” cholesterol levels, prevents binding of cancer-causing agents to cellular DNA and helps to neutralize dietary carcinogens.
The reason catechin levels stay high in Green tea is that fermenting the leaves triggers an enzymatic process where some of the flavonols convert to new bioactive constituents, theaflavins and thearubigins. Theaflavins provide Green tea with its characteristic colour and taste and exert beneficial effects on the cardiovascular system, helping to reduce “bad” cholesterol levels. While both the nature and concentration of polyphenols in the unoxidised Green tea have significant effects on the human health, thearubigins also have some potency due to their antioxidant properties. Gallic acid is a phenolic acid that is found in Green tea and has antifungal, antiviral, atringent and antioxidant actions. Some studies have indicated it also has anti-cancer activity and can relax blood vessels.